YouTube details brand access and affiliate expansion plans
AI-assisted and automatically reviewed against the linked official sources. Not human-reviewed. Announcements can change; check the sources for current availability and details.
YouTube says its latest creator monetization updates cover brand access, dynamic placements and Shopping affiliate tools. The company describes country availability, planned expansion and retailer-led incentives, including product tags across videos, livestreams and Shorts.
Brand partnership access
YouTube says Creator Partnerships is available in 20 countries. After posting a brand partnership, creators can give a brand partner access using a one-click code. YouTube says partners can then view video performance and put paid media behind content through creator partnerships boost.
YouTube says it continues to test and develop dynamic brand segments. The segments can be added to as many as 20 long-form videos simultaneously, targeted by region, and paired with a built-in shelf containing a direct call-to-action button.
Shopping and affiliate changes
YouTube says it plans to extend its Shopping affiliate program to 35 countries by year-end, allowing more creators to tag products in videos, livestreams and Shorts. Amazon product tagging, already announced in the U.S., is planned for India and Brazil in coming weeks, followed by additional countries before year-end.
YouTube says it will display localized links to cross-border viewers and help creators receive commissions from global sales. The company is also introducing affiliate campaigns, through which retailers and brands can offer exclusive commission rates or bonuses for content featuring specified products.
Key points
- YouTube says Creator Partnerships is available in 20 countries.
- YouTube plans broader Shopping affiliate and Amazon tagging availability.
- Affiliate campaigns can include retailer or brand incentives.
Official sources
- Bringing brands and creators together to help you earn more (23 September 2026)