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YouTube report highlights EU creator support gaps
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YouTube says its new Creative Capital report gathers views from more than 20,000 creators across the EU’s 27 Member States, setting out where respondents see support gaps in the creator economy.
Discovery and business reach
YouTube says recommendation systems are vital for growth and revenue for 83% of surveyed creators. It also reports that 71% say a loss of visibility would pose a direct threat to their livelihoods.
The company describes its platform as an export route for European culture, saying that more than 70% of viewing time for videos made by EU27 channels originates beyond the region. YouTube also says eligible participants in the YouTube Partner Program receive over half of revenue generated by their channels.
Funding, skills and workspace concerns
YouTube says 65% of creators report no access to public grants. The same share of professional creators report lacking dedicated studio spaces. Its report also finds that 60% report inadequate support for specialist training and workforce development.
According to YouTube, 63% receive minimal or no support when dealing with government bodies. It says 64% believe stronger recognition from traditional industries would help them prosper. YouTube says its creative ecosystem added more than €8.4 billion to EU GDP in 2025 and supported over 220,000 full-time-equivalent jobs.
Key points
- YouTube reports that surveyed EU creators place substantial importance on recommendation-driven discovery.
- The report identifies reported gaps in grants, dedicated studio space and specialised skills support.
- YouTube says viewing of EU27 channel content extends significantly beyond the region.
Official sources
- What 20,000 creators told us about unleashing Europe’s potential (12 October 2026)